PROJECT



A new look for

Mother Nature's products



A new look for

Mother Nature's products

RESPONSIBILITIES

Redefine the product

Potion World company engaged in the promotion of healthy lifestyles and holistic medicine based on natural herbs. They applied to us in order to give character and branding the existing logo.

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SOLUTION

Antique nature

Antique

nature

We decided to tone down the existing logo and use the vintage botanical sketches to give a minimalist logo, an interesting accompaniment.

We decided to tone down the existing logo and use the vintage botanical sketches to give a minimalist logo, an interesting accompaniment.

DESIGN PROCESS

When the old

meets the new

When the old

meets the new

When the old

meets the new

We chose the dark green shade "Potion" as the basis of the entire branding. We have compiled a palette of colors for this which harmonizes with it and represents groups of herbs that support the treatment. The whole is complemented by authentic drawings of plants from 19th century botanical books.

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pw_color_pallete

SUMMARY

Subtle Implementation

Subtle Implementation

As the logo was to remain intact, we changed its color scheme to better match the assumed branding. We have started the implementation of printed materials, such as business cards and a series of leaflets, in order to gradually change the entire company image in the future.